pdf: RE-DO_FINAL COMPOSITION_COLOR OPT_2 :: Mrs Eaves Type Specimen Poster, 18″ x 24″, Pantone Colors: 5005 C and 4975 CPROCESS: PART 2
- Typeface name? Mrs Eaves
- Date Designed? 1996
- Designer name? Zuzana Licko
- Years of designer’s birth/death? Born 1961 – living
- Typeface classification? Transitional Serif
- Reason for typeface classification? Mrs Eaves is the updated version of Baskerville, which is classified as a transitional serif typeface. Like Baskerville, the variation in its stroke width, and its thin sharp serifs, classify it as a transitional serif typeface, as well.
PROCESS: PART 3
PROCESS: PART 4
- Does your final poster show a clear shape of negative space? Support your answer with a specific reference to the poster.
Yes, there is a negative shape on the upper left corner of the poster created by the large, dark violet, upper case “Q”. There is another negative shape on the bottom left, in between the “Q’s” tail and the shape created by the collection of letters and the repeated “*”. The negative shape on the bottom left, curves up and around the headline through the use of the lighter, and upside down, upper case “Q” in the background. There are other negative shapes on the middle right and upper right corner as well, created by the light background “Q’, and the shape created with the upper right collection of letters and the repeated “*”, which is on top of the dark violet “Q”. Finally, there are several negative shapes created inside of the “Q,s” and the headline of the large, lower case “e” and the “mrs aves.”
- Name the elements of typographic contrast that are shown in your final poster’s headline.
Size, weight, position, and stress.
- Does your final poster’s text show at least two type colors? Support your answer with a specific reference to the poster.
Yes, within the oval shape of text inside the large, dark violet, upper case “Q”, the line “transitional serif”, and the last three lines of text made of glyphs, are each their own type colors, compared to the rest of the text in that shape. Also, the “Zuzana Licko, Born 1961” and the “A-Z” curved lines around the headline, read as a different type color than the “0-9” curved line on the middle, right side of the poster. The “0-9” curved line helps bring attention to the “1996” found in the collection of letters and repeated “*”, and is another type color.
- Does your final poster show a clear, three-level visual hierarchy? Identify each element in the poster’s visual hierarchy.
Yes, as follows:
Dominant: large, dark violet upper case “Q”, which turns into the headline; large lower case “e” and “mrs aves.”
Sub –Dominant: “Bb” found in the upper, right shape created by the collection of letters, the “1996” and the repeated “*”. Then the eye further investigates the letters and repeated “*” that make up this shape.
Next perceived is the “transitional serif” line and the oval shape of text that it is found in. Then the eye sees “Zuzana Licko, Born 1961” and the “A-Z” curved line, and then the “0-9” curved line.
Subordinate: the two repeated glyphs in the last line of the oval shape of text.
- Why did you choose the two ink colors used in your final poster? How do these colors relate to the typeface?
I chose the analogous Pantone Colors of 5125 C and 7655 C, which are in the violet family, because violet is associated with luxury and elegance. I wanted to show that not only is Mrs Eaves typeface perfect for display type, but also an elegant choice for special occasions, such as for wedding or bridal shower invitations.
- What are three things you would change in your final poster?
Three things I would like to change are:
Pushing the type colors and making them more pronounced.
The visual hierarchy could be stronger.
Reducing the femininity of it.
FINAL POSTER RE-DO
My final choice for print would be the complimentary color scheme of blue and orange. Mrs Eaves is formal and elegant, but is also a great choice for display type. The muted analogous color scheme is sweet, but perhaps too quiet. There is no reason to have Mrs Eaves sitting in the corner.